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Attraction Marketing Blueprint: A Delicious Analogy

Monday night, I was checking out a network marketing forum that I occasionally visit, and their was a guy on there who had recently bought Mike Dillard’s book, Magnetic Sponsoring, but was having some difficulty with what exactly the concept of attraction marketing really is. It’s something that, as a broad concept, is really easy to understand but in case you maybe having some difficulty with it (or if you’ve never heard of attraction marketing before), here’s a simple analogy that you can use to share it with your team (not to be confused with the A-Team).

Imagine for a second that you just moved into a new house in across the country from where you currently live. While the movers are unloading the truck, you hear a knock at the front door. When you open the door, you see a tall man standing there, smiling, who introduces himself as your new neighbor, Beven Jack.  After some of small talk about where you moved from, Jack welcomes you to the neighborhood and hands you a little housewarming gift – a container of best looking BBQ you’ve ever seen.

Hey, I live in Texas so I couldn’t say it was a cricket paddle or something like that…

About a week later, you’re in your back yard trying to fire up the rusty gas grill that you’ve had forever when you notice Jack is grilling away from across the fence.  It smells better than anything you’ve ever experienced in your whole life. Jack gives you a friendly wave and asks what you’re going to be cooking, so you tell him you got some pre-packaged burgers from the store because you can’t BBQ like he does. Jack laughs and says he has a brochure in his house: “5 Amazing Spice Rub Recipes That Will Make You A BBQ Champion”. He gives you the brochure and you go back your pre-packaged cookout. Within a few weeks, your family is complementing you on your newly found BBQ skills.

On a side note, is anyone getting hungry yet?

Every once in a while you notice that Jack is always throwing out a amazing “secret” or “master tip” on something related to BBQ and grilling, and you’ve also seen some of your neighbors going to Jack with their grilling questions, so in the back of your mind you start to think of Jack as the neighborhood “expert” on grilling.

The time comes when you’re ready to get rid of your rusty old gas grill, and you decide to pick up something that will take your new  BBQ skills to the next level. The only thing is that you’re not exactly sure what to get and where to get it from since you’re new to the area. That’s when your sub-conscious says, “ask Jack.”

So you find yourself doing what you’ve seen many of your neighbors do and you go next door to Jack’s house hoping he can give you a good referral.

“Hey Jack, I’m looking to get a good quality grill like you have, and I was wondering if  that you could give me an idea of where to start?” Jack smiles at you and says, “No problem.” He reaches into his back pocket, pulls out a business card and hands it to you.

What do you think the business card says? To your shock and amazement, the card reads, “Jack’s BBQ Supply”.

Do you see what he did here? Jack has been practicing attraction marketing from the very beginning:

  • The BBQ as a housewarming gift
  • The brochure
  • The free advice
  • Helping his neighbors to establish himself as an expert

Jack nailed the basic principles that are talked about in Magnetic Sponsoring, and he isn’t even a network marketer!

What if Jack would have jumped down your throat on the first day trying to tell you about his BBQ supply company?  My guess is that you would not have ever done business with him if had he tried to “prospect” you from the very beginning, or at least the relationship with him would likely have not have been the same.

Would you say that’s accurate?

The idea behind attraction marketing is to give real value to a qualified group of people over a period of time. When you can anchor your value as an expert in your “neighborhood” (Facebook, Twitter, Your Blog, YouTube,  etc.) by giving valuable content to your audience and allow a little time to work in your favor, you will eventually standout in the mind of your audience as a trusted expert. Once you have the PRINCIPLE mastered, it doesn’t matter what exact method you use to deliver that value to your group.

If you got some value out of this, please share it and leave me a comment below!

See ya next time,

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Brian Rakowski
Regenesis Health and Wellness

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Today, I hiked to the top of a mountain for you guys.

Alright, maybe it wasn’t exactly a mountain, but it’s called Mt. Bonnell, so I’m sticking with it for the record. I was feeling inspired this morning and wanted to shoot a MLM training video to go over a very cool technique that you can start using immediately to separate the serious business builders that are ready to join your business but don’t have the money, from the people that are just blowing smoke.

In this video, I go over a script that you can use with your network marketing prospects that you determine are truly serious, but I’m also going to include it here to make it easy for you.

Here we go!

You: Alright (name), I can tell you’re serious about getting started in this business and if money is the only thing that’s holding you back from getting started right now, I’m willing to work with you, but I’m going to give you some homework and it’s going to have a deadline of 72 hours. I need you go grab a pen and some paper, so let me know when you have it.

Prospect: Got it!

You: Alright, great! I need you to write this down EXACTLY as I’m saying it, ok?

You: “Today is (the date 3 days in the future from when you’re talking). I, (their name), just walked into my office, sat down in my chair, and completed my application to start my (your company name) business at the $X package. I’m so happy and thrilled, and I can’t believe how easy it was to come up with the money. Here’s exactly how I did it…”

You: Now, I want you to write down 50 ways you came up with the money, using the past tense. For example, I borrowed $100 from 5 people or I put some stuff I don’t use on eBay. After you get to number 50, go through the list and circle the things that you know will work. I guarantee that, if you do this, you’ll come up with the money and we’ll get started building your business so you can get that new car/stay at home with your kids/take a vacation to North Dakota Fiji, etc. Give me a call when you’re done. Talktoyouthengoodbye.

Does that make sense why that’s so powerful?

You’re helping someone who may be stuck in the mode of “I can’t afford it, so I give up” and switching them to the entrepreneurs thinking of “How can I afford to do this?” One is an excuse to give up, and one is an opportunity to find  solution.

I’ve done this before with buying cars and houses, and it’s worked every single time regardless if I’ve had the money at the time or not.

The Law of Attraction 101, my friends.

If you like this video, leave me a comment and please share this with anyone you feel may benefit from this free mlm training.

To YOU Getting Everything You Deserve,

Brian Rakowski
Regenesis Health and Wellness

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