This morning I was checking out an article database that I’ve started using lately, when I noticed a question had been posted in the marketing section by a fellow network marketer named Dickinson.
The question is one that I get all the time (and you may be wondering yourself), so I decided to help him out and share a few pointers that I’ve learned over the past 10 years.
There was a problem though.
I took some time and wrote out an article-length response since I wanted to actually provide some value vs. just saying “check out my blog!”, but evidently the response was too long to be posted!
Screw that, I’m not going to lose all that work so I’m posting it here. I sincerely hope you see this, Dickinson!
That’s the magic question, right?
The thing about generating leads online that many get wrong is that you have to lead with A LOT of value to your prospects. From your profile, it looks like you’ve been in the industry a little while and likely have a lot of knowledge that you could share with people.
Truthfully, even if you’ve only been in for a few months, you STILL have a lot of knowledge you could share with people who are looking for the type of opportunity that you offer. More than you realize, my friend.
Anyways, a couple of things to keep in mind:
1. Brand Yourself, Not Your Opportunity – With whatever marketing you do, you need to present yourself as a LEADER who’s going to provide value to your prospects, because here’s the harsh truth: your prospects don’t care about your company. My prospects don’t care about my MLM company. What care about is that they perceive you as a person of value with a lot of knowledge to share that will ultimately help them become successful. Work on Dickinson Eddy the brand in everything you do.
2. Lead With Value – I kind of mentioned this in the beginning, but here’s what I mean by leading with value. I noticed that your articles are keyword-targeted to make it easy for people to find them. That’s what want, right? So once someone clicks on your article, reads it to the end, there needs to be a place they can go to get to know you better and to get a taste of the knowledge you have to share.
For me, it’s my blog. People can go there, read more of my stuff, read about my background, and if they like what they see, they can get access to some cool marketing videos by opting into my list. I’m giving them value up-front with my articles and videos in exchange for the small act of giving me an email address, and they will because the information they’re going to receive is valuable regardless if they decide to join my business or not. Does that make sense?
Many people advocate pay-per-click to start, but personally I didn’t have great success with it since there’s a pretty steep learning curve if you don’t want to waste a ton of money. If you have a analytical mind and enjoy constant tweeking and tracking, then PPC is a great way to go as long as you have a way to gather your prospects contact info (capture page).
You don’t want to be sending paid traffic to a company replicated website!
Lastly, I’ll say that it’s my strong opinion that if you don’t have a blog to send your prospects to, get one asap! Putting an email address at the end of an article and saying “contact me with questions” isn’t the way to go. Again, by having a blog to send them to, it’s a low investment action on their part to click a link vs. sending a full blown email to someone they just “met” 30 seconds ago at the top of your article.
Well, I hope that’s helped, Dickinson! Looks like I accidentally wrote most of my next article, so thank you for that.
Have a great day, my friend, and best of luck!
To YOUR Lead Generating Success,
Regenesis Health and Wellness
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